Innovator in Total Event Planning

    Updated 5/2005

Our Services

Event Management | Public Relations | Plan Your Own Events | Event Marketing Portfolios

EVENT MANAGEMENT – We will oversee the complete management of your event or provide interim services for a portion of your event depending on your needs. Our services can include

·   Project timeline development

·   Budget management

·   Sponsorship

·   Invitation & Tribute book coordination

·   Banquet arrangements

·   Contracting outside vendors

·   Guest check-in or registration

·   Public relations and media

·   Logistical needs

·   Volunteer training

·   Post-event follow-up.

PUBLIC RELATIONS – We offer an in-house public relations service to all of our clients. Over the years, our public relations expertise has been proven by our high success ratio in getting the attention of the media. We attribute this to our well-established media contacts, our expertise in creating an effective campaign, writing attention-getting press releases and our knowledge of timing in servicing the releases.

Our public relations efforts have been responsible for bringing “first-time” events to record breaking attendance levels. We have thousands of published articles and releases to our credit including international publications. Additionally we have scored hundreds of stories on the national network news --- Tom Brokaw Nightly News, ABC, NBC, CBS, regionally in Chicago, San Francisco, Los Angeles and smaller markets such as Bakersfield and Riverside.

Our public relations service and database includes local, regional, national, international and specific targeted demographics i.e. Asian or Hispanic markets, or targeted industries i.e. entertainment or aviation.

PLAN YOUR OWN EVENTS - Our team can teach your staff the
10 Steps To Planning a Successful Event to implement their own fundraisers.          

Ø      Budget Planning

Ø      Committee Development

Ø      Contract Negotiation                                               

Ø      Event Design and Logistics

Ø      Permit Filings

Ø      Public Relations Campaigns – without spending a dollar

Ø      Sponsorship – how to write a successful package that will produce results

Ø      Volunteer Programs….and more

EVENT MARKETING PORTFOLIOS

TOOL TO ATTRACT SPONSORS AND DONORS

The old adage “a picture is worth a thousand words” can now be rephrased as “a picture is worth thousands of dollars.” Have your event photos compiled into an Event Marketing Portfolio, and they will become a powerful sales and marketing tool to secure new sponsors and donors. Use it as a testimonial when meeting with potential event sponsors, donors, or renewing last year’s sponsors.  Imagine the power of your presentation when you can visually explain:

Ø                  Prestige and size of your event
Ø                  Crowd shots showing attendance figures
Ø                  Media coverage

For as little an investment of $250, an Event Marketing Portfolio can potentially bring in thousands of dollars.  As Marilyn McPoland, Director of Blue Sky Concepts, Inc. explains, “even though we are in the high-tech era of laptops, CDs and PowerPoint presentations, sometimes these tools are not available to us when we meet with clients. Investing in a beautifully designed portfolio will provide a hands-on visual for selling your event.” 

Another tremendous value of the Event Marketing Portfolio is to include them as a benefit in your sponsorship packages.  This provides the sponsor with a post-event sponsorship fulfillment report to share with staff and board members.  McPoland further comments, “The portfolios make a tremendous visual tool to showcase sponsor’s involvement and a continued reminder of their commitment to your organization.  Plus, it becomes a reference tool in evaluating your event and organization for future involvement. Consider that money in the bank.”

EVENT RECONCILIATION

An Event Marketing Portfolio can also be useful in sorting and chronicling your event information for the next year.  Use it as a “reference at a glance” with all the key components in one place  -- photos of event layout, the event schedule, major sponsors, event brochures, invitation and collateral material, media coverage, and any other key elements.  Then, when the planning begins for the following year, you won't have to scramble for these items. They will all be in one place.

THANK YOU GIFTS

One of the most common reasons for having a photographer capture your event is to later compile them as thank you gifts for your honorees, major speakers and participating sponsors.  Lack of time and creativity are the primary reasons for not making this happen.  “We are always searching for better ways to service our clients. After continually hearing this frustration, we came up with a solution”, McPoland comments.  Blue Sky Concepts, Inc. will turn your event photos into personalized and custom gifts.

TO GET STARTED

Your part is easy. All you need to do is send your photos (on CD or real photos) and collateral material of your event and organization to us and we will do the rest.   As a special introductory offer, there is a 25% discount for first-time orders of two or more portfolios. Event Marketing Portfolios are a wonderful idea and powerful year-round reminders of your organization's mission.